?? ? ?一年一度的圣誕節(jié)馬上要來啦,這也是西方國家最重要的節(jié)日之一。跟我們的春節(jié)一樣,如果客戶給你發(fā)了節(jié)日祝福,是不是特別開心?所以,外貿(mào)人可以抓住圣誕節(jié)的計劃和客戶維護(hù)關(guān)系。不過,節(jié)日祝福和外貿(mào)開發(fā)信(可以鏈接到這篇開發(fā)信的文章)可不一樣,該怎么發(fā),也是有門道的哦。
?? ? ?你還不知道該發(fā)什么?沒關(guān)系,盈展課堂來跟你們好好聊聊。
?? ? ?在發(fā)祝福之前,肯定要翻翻圣誕節(jié)的相關(guān)資料啦,比如圣誕節(jié)起源,風(fēng)俗有什么,哪些國家不過圣誕等等。當(dāng)然,越來越多不過圣誕節(jié)的國家逐漸開始將新年假期和圣誕一起慶祝,此“旦”非彼“誕”,對于這些國家,簡單的Happy New Year就夠了。
?? ? ?那么哪些國家不過圣誕節(jié)呢?
?? ? ?只有基督教徒、天主教徒才會隆重地慶祝圣誕節(jié)。伊斯蘭教、印度教、佛教徒、猶太教是不過圣誕節(jié)的!包括了:沙特、阿聯(lián)酋、敘利亞、約旦、伊拉克、也門、巴勒斯坦、埃及、利比亞、阿爾及利亞、阿曼、蘇丹、索馬里、摩洛哥、突尼斯、卡塔爾、吉布提、黎巴嫩、毛里塔尼亞、巴林、以色列等。所以,千萬別發(fā)錯啦!
?? ? ?什么時候發(fā)才好?
?? ? ?圣誕節(jié)假期會根據(jù)國家的不同而不定期開始,但是,假期非常的長。所以,在給外貿(mào)客戶發(fā)祝福的時候必須要注意時間點(diǎn),發(fā)早了沒有節(jié)日氛圍,發(fā)晚了人家都放假去了。盈展課堂告訴大家一個小技巧——關(guān)注各大歐美的大型超市和商場的促銷時間!通常開始促銷了,就表示節(jié)日已經(jīng)臨近,但是大家又還沒正式進(jìn)入假期的狀態(tài),所以,這時候就是最佳時機(jī)啦,大概就是節(jié)日前的一個星期左右就可以開始發(fā)了!
?? ? ?這時候你可能會問,那郵件標(biāo)題怎么擬呢?
?? ? ?一般來說如果是祝福郵件,可以用“Greeting from+公司名稱/發(fā)件人名稱”,這樣,郵件來自什么人,一目了然!當(dāng)然打開郵件后的內(nèi)容也很關(guān)鍵,通??梢詫⒐?jié)日祝福做成賀卡或者海報的形式,這樣就能看出你的用心。精心設(shè)計的海報加上編排好的文案,客戶看到了也不會不回復(fù)的!
?? ? ?盈展課堂為大家整理了三種模板圣誕祝福郵件,大家可以參考哦:
?? ? ?給已成交客戶:
?? ? ?My dearestHappy Christmas and New Year!!!Many thanks for your contiguous supports in the past years, we wish both business snowballing?in the coming years.May your New Year be filled with special moment, warmth, peace and happiness, the joy of?covered ones near, and wishing you all the joys of Christmas and a year of happiness.
?? ? ?Lastly, once you have any inquiry about products in the following days, hope you could feel free to contact with me.
?? ? ?給未成交客戶:
?? ? ?Dear XX,
?? ? ?Merry Christmas and happy New Year!
?? ? ?The Christmas and New Year holiday is coming near once again. We would like to extend our?warm wishes for the upcoming holiday season and would like to wish you and your family a?Merry Christmas and a prosperous New Year.
?? ? ?May your New Year be filled with special moment, warmth, peace and happiness, the joy of?covered ones near, and wishing you all the joys of Christmas and a year of happiness.
?? ? ?It’s my honor to contact with you before, and my duty is to give you our best products and?excellent service.?Hope the next year is a prosperous and harvest year for both of us! Last but not?least, once you have any inquiry about products in the following days, hope you could feel?free to contact with us, which is much appreciated.
?? ? ?Yours sincerely
?? ? ??
?? ? ?通用版本
?? ? ?Dear xxx
?? ? ?The holiday season offers us a special opportunity to extend our personal thanks to our
?? ? ?friends,?and our very best wishes for the future.
?? ? ?And so it is that we now gather together and wish to you a very Merry Christmas and a
?? ? ?Happy New Year. We consider you a good friend and extend our wishes for good health and?good cheer.
?? ? ?It is people like you who make being in business such a pleasure all year long. Our business?is a source of pride to?us?and with customers like you we find going to work?each day a?rewarding experience.
?? ? ?We tip our glasses to you. Thanks again for a wonderful year.
?? ? ?Yours sincerely,
?? ? ?××××
?? ? ?××××?China
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